Liquor Industry and Trademark Law : Impact Explained by Supreme Court
"In the liquor industry, where advertising is highly restricted, brand recognition rests predominantly on packaging and consumer loyalty. Unless the imitation is deliberate and intended to mislead, the chance of confusion is minimal." - Pernod Ricard India Pvt Ltd v. Karanveer Singh Chhabra [2025] GCtR 1420 (SC)
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